JOB DESCRIPTION
Location: Hyderabad, India (Remote)
Job Type: Contract to Hire
Essential Responsibilities:
- Manage and optimize digital marketing tools and platforms (e.g., Google Ads, LinkedIn, SEO tools) to drive online visibility and engagement.
- Oversee regular content creation and scheduling across online channels, including website updates, blogs, email campaigns, and social media postings.
- Administer and utilize Salesforce (or other CRM systems) to align marketing efforts with sales goals, track leads, and improve campaign targeting.
- Develop and implement lead generation strategies through digital campaigns, email marketing, and paid media.
- Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, Salesforce dashboards) to optimize ROI.
- Ensure consistent branding, messaging, and compliance across all digital touchpoints and marketing materials.
- Collaborate closely with sales and business development teams to support client acquisition and nurture pipelines.
- Plan and execute virtual and in-person event marketing, including webinars, conferences, and industry exhibitions.
- Maintain and improve the company’s online presence, including SEO strategy and website performance.
- Stay updated on marketing tech trends and tools to continuously enhance marketing operations and automation.
Additional Responsibilities:
- Support the study team by proactively identifying, resolving, and escalating issues to assigned staff.
- Manage additional tasks with minimal supervision.
Skills and Experience:
- Bachelor’s degree in Marketing, Life Sciences, Business, or a related field (Master’s degree is a plus, but not required).
- Experience in the clinical research, CRO, pharmaceutical, or life sciences industry is a plus.
- Proven track record of managing digital campaigns, content strategy, and lead generation initiatives.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Excellent written and verbal communication skills.
- Strong attention to detail, time management, and organizational skills.
- Ability to multi-task, prioritize, and handle time-sensitive demands and unexpected events.
- Ability to establish and maintain effective working relationships with coworkers, managers, vendors, and clients.
- Comfortable working in a fast-paced small company environment and adaptable to changing priorities.